Everyone knows how demographics works. In terms of advertising, advertisers will reach out to the demographic that uses their products and services in a way that will reach them. That explains beer commercials during the Super-Bowl, and Depends ads during Jeopardy. You’ll also see a lot more Ford pick-up commercials in Texas, and Jaguar ads in New York.
A few days ago, I was at my parents in Brooklyn. I was bored (as usual) and on the kitchen table lie a copy of Esra, it’s a monthly magazine that is almost solely ads for the Brooklyn area; I started flipping through it. The basic theme of it was marriage. There were ads for halls, makeup artists, shaitel machers with kallah specials, photographers, gown rentals, and the weight loss ads were geared toward “Your big day”. Suffice it to say, Brooklyn, is in the market of marriage, which is really nice to see thriving considering “THE SHIDDUCH CRISIS”
And then today, I was flipping through Lakewood’s BP Weekly, another circular. And what did I notice about the ads? Lakewood is in the market of pregnancy, kids, and major discounts. Almost all ads were for another maternity store, or pregnancy related service, the rest were children’s clothing, or child related, and if it was anything else, there was sure to be a big sale, or discount with mention of ad.
Now, I’m not telling you anymore than the stereotype. I just thought it was interesting to see solid evidence of the stereotypes integrity and reality.